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services

The Eidex Group offers 

comprehensive marketing 

research packages or 

individual services as needed.

  

We will assemble the perfect 

team to meet your needs and 

complete your marketing 

research project.

 

We take pride in our reputation 

for offering flexibility and 

exemplary customer service 

and teamwork.

 

 

 

 

 

 

 

 

 

 

 

Survey Design: The foundation of a good marketing research study begins with the design of an appropriate survey instrument.  Important considerations such as future statistical analysis and purpose must be considered at this stage. 

Data Collection: The Eidex Group provides CATI telephone interviewing, survey mailing services, intercept interviewing, and online data collection that is appropriate to the purpose and nature of the study.  Data collection  set-up capabilities include questions piping, skip logic, and question and answer randomization.

Data Entry:  Mail and intercept studies must be entered into the computer for future tabulation and analysis.  Our data entry is fast and accurate; all data entry personnel exceed 99% accuracy levels.  

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Comment Coding:  Open-ended survey comments often provide new ideas, fresh insights, and recommendations for future research.  These comments must be categorized and tabulated to provide a practical format for using this information.

Data Cleaning & Database Management:  On paper, respondents do not always follow the expected logic.  The Eidex Group uses SPSS software and input from our clients to ensure that all data is cleaned appropriately.

Data Tabulations:  We use Quantum software and careful quality control procedures to produce accurate data tabulations and facilitate the analysis of completed surveys.   

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Statistical Analysis:   Advanced statistics will yield information that is not readily available from lower level statistics such as percentages and averages.  The Eidex Group utilizes correlations, regressions, factor and cluster analysis.  

Quantitative PowerPoint Presentations:  All roads lead to the final presentation of results.  The Eidex Group will produce an extensive report demonstrating the current strengths and opportunities for the advancement of your company, association, concept, or strategy. 

Consulting & Training:  If your marketing research needs have grown to the point that you need additional software, staffing, or training, the Eidex Group can set-up training either on-site or at our beautiful office in the Atlanta suburb of Sugar Hill, Georgia.  

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Technical Support: The Eidex Group provides ongoing phone and e-mail support for all projects that are in the field as well as consulting for statistical and MR software partner packages.  All e-mails and phone calls that are not immediately answered receive feedback within 2 hours of receipt.

Field Services: All clients with projects in the field receive daily field reports detailing important information such as # of completes, terminates, and quota information.  Sample reports are available upon request.

 

Qualitative Services: In addition to quantitative analysis, the Eidex Group offers focus groups, one on one interviewing, executive level depth interviews, and projective techniques.  Let us help you develop your initial strategies in product and brand development through concept testing and positioning studies.

 

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Marketing Research Strategies