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evolution of the lizard
In
the Beginning
In 1999, Jeanne Eidex opened a basement-based marketing research firm called CyberAnalysis. The small firm quickly attracted a solid client base because of its flexibility and the affordability of the services. Eidex used part-time assistance to complete her projects, but worked primarily as a freelancer.
How the Lizard Came to Be
As CyberAnalysis grew, Eidex moved into the company's current location, and added staff and a sales department. With this new growth, it was time to look for a new name and image; one that would better reflect the company's role as a boutique provider of varied research services.
The surname 'Eidex' comes from the German word for lizard. The lizard, with its speed and flexibility, seemed to be an appropriate symbol for our growing firm.
Continued Growth
Five years later, the company has a new name, a new identity, and new clients.
With this growth, the firm has also added services to its repertoire, including online surveying and comment card services. Watch for more exciting developments to come from our fast-growing company!
The Logo Makeover
Click on images below to see the creative progression of our logo.
Before:
In
Production:
After:
Marketing Research Strategies
